A hospital ad, like any other ad, needs to resonate with consumers in order to be successful. 병원광고 The healthcare industry can sometimes feel like a faceless environment and it is important to humanize the hospital brand in any marketing campaign. One way to do this is by featuring real patient stories in your advertising campaigns. The use of metaphors is another effective strategy in creating a compelling ad message. This type of ad is great for increasing consumer trust and highlighting your facility’s expertise in specific procedures such as the example featured above which shows that the hospital has the experience needed to assist with life-changing events like child birthing.병원마케팅
TV ads are a great option for promoting a hospital as they are very visual and can capture the attention of large groups of people within a specific geographic area. They can also generate high levels of customer conversion, especially when they feature a heart wrenching story, such as this ad from New York Presbyterian Hospital.
However, television advertising is also expensive and it can be hard to track results. If you are looking to promote your hospital and want to see more immediate results, then pay-per-click (PPC) advertising is an excellent option. Using PPC for hospital advertising can help your campaign achieve top spot on search engine result pages (SERP) which is key to boosting traffic and visibility. A recent article from MonsterInsights notes that the first spot on a SERP receives 28 percent of clicks.